{"title":"100 Pure","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 0, 255);\"\u003e\u003cstrong\u003eEXCLUSIVE TO BOTĀ - FIRST TIME IN EUROPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eWidely recognised as a leader in clean beauty innovation, 100% Pure stands out for its pioneering use of fruit pigments to naturally colour cosmetics. Unlike conventional brands that rely on synthetic dyes and chemicals, they harness the power of antioxidant-rich superfoods — including berries, green teas, and nutrient-dense vegetables — to craft vibrant, skin-friendly formulations.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTheir unwavering commitment to natural, toxin-free beauty means every product is made without harmful chemicals or artificial additives. This dedication to purity ensures ingredients that are not just safe but high-performance, delivering visible results for radiant, healthy-looking skin.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFor you, this translates into pure, effective products designed to enhance your beauty routine while keeping you connected to nature’s most potent skincare solutions.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore 100% Pure's strongest categories on Botā: their potent \u003c\/span\u003e\u003ca href=\"https:\/\/www.bota-care.com\/collections\/vitamin-c-skincare\"\u003evitamin C skincare\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.bota-care.com\/collections\/anti-aging\"\u003eanti-aging\u003c\/a\u003e\u003cspan\u003e serums, fruit-pigmented \u003c\/span\u003e\u003ca href=\"https:\/\/www.bota-care.com\/collections\/natural-foundation\"\u003enatural foundation\u003c\/a\u003e\u003cspan\u003e, and barrier-supporting formulations for \u003c\/span\u003e\u003ca href=\"https:\/\/www.bota-care.com\/collections\/sensitive-skin\"\u003esensitive skin\u003c\/a\u003e\u003ca href=\"\/collections\/sensitive-skin\"\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"100-pure-cocoa-coffee-body-scrub","title":"Cocoa Coffee Body Scrub","description":"\u003cp\u003eOrganic coffee grounds and cocoa butter in a scrub that exfoliates, firms, and moisturises your entire body in one shower step. 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