Anti-Aging

Anti-ageing skincare has spent decades selling fear and synthetic actives. Our anti-aging collection takes the opposite view: ageing skin needs feeding, hydrating and gently encouraged to keep doing what it already knows how to do — and the best botanical actives (bakuchiol, vitamin C, peptides, marula oil, plum oil) deliver visible results without the irritation, sun-sensitivity and pregnancy restrictions of retinoids.

You’ll find 100% Pure’s potent vitamin C serums (anti-oxidant powerhouses for tone and brightness), Ayuna’s cellular biotechnology serums (Spanish science applied to lipid replacement and skin renewal), Le Prunier’s plum beauty oil (a peer-reviewed antioxidant powerhouse), African Botanics’ marula oil for elasticity, and peptide-rich formulas for plumping fine lines. Every product is suitable for long-term daily use — no purge phase, no sensitised skin, no breaks needed between treatments.

Anti-ageing skincare you can actually stay on for a decade.

Free EU and UK delivery on orders over €75/£80.

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FAQs

What’s the natural alternative to retinol?

Bakuchiol is the most well-studied natural alternative — a peptide derived from the babchi plant that has shown comparable results to retinol on fine lines and pigmentation in clinical trials, without the irritation or sun-sensitivity. Suitable for pregnancy, breastfeeding and sensitive skin.
At what age should I start using anti-ageing products?

Hydration, antioxidants and sun protection are valuable from the early 20s. Active anti-ageing ingredients (peptides, bakuchiol, vitamin C) become most useful from the mid-to-late 20s. There’s no “too late” — collagen and elastin respond to good skincare at any age.
Can I use vitamin C and bakuchiol together?

Yes — and they’re a powerful pairing. Use vitamin C in the morning under sunscreen for daytime antioxidant protection, and bakuchiol at night for cell turnover. Unlike retinol, neither will leave your skin sensitised.
Are these products tested on mature skin?

The brands we stock develop their products with diverse age ranges in mind. Ayuna’s cellular biology research, in particular, is informed by research on skin from age 25 through 70+.