Why we chose 100 Pure
100% toxic-free. Every colour derived from fruits, vegetables, tea, and cocoa. No synthetic dyes, ever.
Foundation coloured entirely by fruit pigments — not a single synthetic dye. The finish is your skin, but perfected: even, natural, breathable. Olive squalane and fruit extracts nourish while you wear it. Makeup that's actually good for you.
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Discover the product's top ingredients
Squalane
Vitamin E
Turmeric
Las Vegas, USA100% toxic-free. Every colour derived from fruits, vegetables, tea, and cocoa. No synthetic dyes, ever.
Why we chose them
Every product on Botā is free from harmful synthetics, microplastics, and undisclosed chemicals.
We travel the world — from France to South Africa to Japan — to find the brands that set the standard.
Every brand is reviewed by our editorial team and vetted against our clean beauty criteria before joining Botā.