100 Pure

Widely recognised as a leader in clean beauty innovation, 100% Pure stands out for its pioneering use of fruit pigments to naturally colour cosmetics. Unlike conventional brands that rely on synthetic dyes and chemicals, they harness the power of antioxidant-rich superfoods — including berries, green teas, and nutrient-dense vegetables — to craft vibrant, skin-friendly formulations.

Their unwavering commitment to natural, toxin-free beauty means every product is made without harmful chemicals or artificial additives. This dedication to purity ensures ingredients that are not just safe but high-performance, delivering visible results for radiant, healthy-looking skin.

For you, this translates into pure, effective products designed to enhance your beauty routine while keeping you connected to nature’s most potent skincare solutions.

Explore 100% Pure's strongest categories on Botā: their potent vitamin C skincare, anti-aging serums, fruit-pigmented natural foundation, and barrier-supporting formulations for sensitive skin.

CLEAN
NATURAL
ORGANIC

*Selected products use certified organic ingredients; the full range is 100% natural and toxic-free

Origin

Las Vegas, USA
Philosophy

100% toxic-free. Every colour derived from fruits, vegetables, tea, and cocoa. No synthetic dyes, ever.
Certification

Leaping Bunny Cruelty-Free | Vegan | Non-GMO | Gluten-Free
Key ingredients

Fruit Pigments | Cocoa | Green Tea | Argan Oil | Vitamin C | Noni
Awards
100 Pure award 100 Pure award 100 Pure award
100 Pure — clean beauty at Botā.

Why We Choose This Brand

We have been devoted customers of 100% Pure since long before Botā existed. The first time we found a foundation that matched our skin tone and contained not a single synthetic dye, we bought six. That’s the thing about 100% Pure: once you find your shade, you never go back. We are proud to be one of the first places in Europe where you can explore the range without paying international shipping costs. This brand deserves a European home, and we intend to give it one.

Sarah, Fabienne, Elodie

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